Author Brands Are Important – Part 1

A powerful author brand doesn’t happen by accident, but by design.
– The Book Designer

When my publisher, BHC Press, began working on the research for the cover of The Rite of Wands in spring of 2016, they sent me a questionnaire to get an idea of what I was looking for and to assist them with their design. I had complete faith whatever concept(s) they came up with would be amazing. After all, they at just won a RONE Cover Award for Contemporary Design for their anthology – A Winter’s Romance! I gave them one requirement – put my wand on the cover.

Back in late 2015, I had successfully completed half of what would later become the first novel in The Rite of Wands series. I wanted something to remember everything by, something that would forever remind me of my journey of becoming a published author. It brought me back to the first time I ever attended a Creation convention for one of my favorite movie trilogies – The Lord of The Rings. Members of the cast mentioned what they had “stolen” from the set to keep for themselves. That is the moment I realized what I really was after – the establishment of my brand.
Read more…click here.
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