“Which brand would you like more: one that says that it is nice or one that does something for you?“
– Author of the Social Brand
Before I had found a publisher, my friend and former colleague, Frank Tobin, from when we worked together for actress Melody Thomas Scott (Nikki Newman, The Young and the Restless) back in the 2000s, advised me to start thinking about creating something to market with my book. Originally I had thought about creating a replica of the king’s Bynoch, which is similar to the manifested quartz crystal I wear around my neck. But then I realized I wanted something a bit more “cool”.